[WENATCHEE, WASHINGTON, APRIL 12, 2023] The Washington Apple Commission has announced the promotion of Lindsey Huber to the position of International Marketing Manager. In this new capacity, Huber will be responsible for overseeing promotional marketing activities in over 25 countries on behalf of the 1,260 apple growers in Washington state.
Huber will be taking over the position responsibilities from Rebecca Lyons, who officially announced her retirement at the Washington Apple Commission Board of Directors Meeting in March. According to Lyons, “Lindsey has been an integral part of the WAC marketing team and has the knowledge and experience to take on the challenges and opportunities in the coming seasons.”
Since first joining the Washington Apple Commission in 2015, Huber has served as the International Marketing Specialist. Specifically, she handled the development of international promotions, worked on strategic planning, and assisted in the yearly federal grant application process that is used to help fund Washington apple international activities. She commented, “We have a great team at WAC, both colleagues and our contractors in international markets, and we all share the same passion for promoting Washington apples to consumers around the world. I’ve learned so much in my time at the Washington Apple Commission, and I look forward to continuing to grow with the organization. I’m thrilled to step into the role of International Marketing Manager and am so excited to see what the future holds.”
Huber has worked in the produce industry for over 20 years including time spent in sales, marketing, purchasing, grower relations, and quality control. She earned a Bachelor of Science in Agriculture Business with a minor in International Business and a Master’s in Business Administration with a focus in Marketing, both from Washington State University.
Meanwhile, Communications and Outreach Specialist, Jennie Strong, will be taking on the International Marketing Specialist role. Strong joined the Washington Apple Commission in July of 2022, new to the apple industry, but eager to catch up and earning a spot as a USApple NextGen Fellow for 2023. With a Bachelor’s degree in Communications from Purdue University and a culinary background, Strong has a unique perspective she brings to the Washington Apple Commission team.
“The industry is more expansive than I ever thought. Learning the ropes and getting to know industry leaders and professionals has been amazing and eye-opening,” said Strong. “I feel very fortunate that I’ve had both Lindsey and Rebecca on my side, mentoring me, and I’m so excited to be a part of this next chapter at WAC.”
The Washington Apple Commission is a non-profit, promotional organization dedicated to marketing and advertising fresh Washington apples internationally. For more information on the Washington Apple Commission, visit www.waapple.org.
The Washington Apple Commission is an equal opportunity provider and employer.
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