[Wenatchee, Washington, November 15, 2024] The Washington Apple Commission is excited to announce the 6th annual Washington Apple Week taking place from November 23rd, 2024 – December 1st, 2024.The global event spans all 13 Washington Apple Commission international programs and features on-the-ground and digital activities that aim to connect consumers to the people that grow their food, and builds excitement for the arrival of the new season Washington apple crop.
Featuring Washington apple growers and their efforts, the week-long celebration educates consumers on apple diversity and the varieties available to them. It also highlights the process of growing world-class quality apples. Washington Apple Week reminds the consumer of the health benefits associated with regularly incorporating apples into a healthy diet.
Eye-catching in-store displays are coupled with sampling activities, point of sale material, and interactive games in major retailers across the globe. An interactive experience through digital media is included in the celebration as well with educational videos and interviews with Washington apple growers posted across market platforms on Instagram and Facebook. Online cooking contests also help emphasize how Washington apples make life easier. Bringing the goodness of Washington apples directly to international consumers at home, viewers can join in on the fun through the Washington Apples social media platforms and following the #WashingtonAppleWeek hashtag.
The Washington Apple Commission is a non-profit promotional organization dedicated to marketing and advertising fresh Washington apples internationally. For more information on the Washington Apple Commission, visit www.waapples.org.
The Washington Apple Commission is an equal opportunity provider and employer.